Anthony Bartlett

Radio

Not For Commercials - WQXR Pledge Drive

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WQXR — Not for Commercials

The 'pledge drive' is a Public Radio institution, and an opportunity for the creatives to think outside the box—no idea is too crazy if it keeps the phones ringing!

I created this script and designed the audio based on a simple premise: what if the famous composers had to worry about 'pitching' their best ideas?

Imagine - WQXR Pledge Drive

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WQXR — Imagine

Another one of my favorite pledge drive scripts, this time presenting a unique way of thinking about the value the station offers. "$100 a year" may be intimidating; one ticket to the opera, or a handful of CDs, is much less so.

And by the way, we hit our fundraising goal!

If These Floors Could Talk - Alpine Flooring

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Alpine Flooring — If These Floors Could Talk

The challenge with any marketing is to stand apart from the background noise. That's where the creative element comes in.

My script and audio mix took a unique approach: what if your floor could talk? Where would it want you to shop for supplies?

Christmas Party - Delicious Heights

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Radio

WQXR — Imagine

Another one of my favorite pledge drive scripts, this time presenting a unique way of thinking about the value the station offers. "$100 a year" may be intimidating; one ticket to the opera, or a handful of CDs, is much less so.

And by the way, we hit our fundraising goal!

Alpine Flooring — If These Floors Could Talk

The challenge with any marketing is to stand apart from the background noise. That's where the creative element comes in.

My script and audio mix took a unique approach: what if your floor could talk? Where would it want you to shop for supplies?

Delicious Heights — Christmas Party

Another example of a fresh creative strategy helping an advertisement stand out from the crowd.

I created a script and audio mix that highlighted the client's products and value - executed with a smile.

Bonus fact: The role of "Bob Cratchit" was performed by yours truly!

Radio

WQXR — Imagine

​

Another one of my favorite pledge drive scripts, this time presenting a unique way of thinking about the value the station offers. "$100 a year" may be intimidating; one ticket to the opera, or a handful of CDs, is much less so.

And by the way, we hit our fundraising goal!

Alpine Flooring — If These Floors Could Talk

​

The challenge with any marketing is to stand apart from the background noise. That's where the creative element comes in.

My script and audio mix took a unique approach: what if your floor could talk? Where would it want you to shop for supplies?

Delicious Heights — Christmas Party

Another example of a fresh creative strategy helping an advertisement stand out from the crowd.

I created a script and audio mix that highlighted the client's products and value - executed with a smile.

Bonus fact: The role of "Bob Cratchit" was performed by yours truly!