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Branding and campaign work
The samples on this page represent just some of the brand building and integrated campaigns I've worked on. Successful campaigns are a team effort, but the examples below showcase my skill in concept creation, stakeholder presentation, messaging development, and campaign execution.
Evernote — "The Ever Better Challenge" [2019]
“A series that intrinsically hooks people in… even if people are not currently doing the programme, the videos still offer helpful and motivating advice for generally doing your best.”
— Econsultancy
Channels:
Landing page, in-app templates, blog, discussion forum, video, social media, email newsletter, Facebook Groups
Results:
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Mentions in Good Housekeeping, VentureBeat, Econsultancy, SF Egotist, and Elite Daily
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Over 350,000 landing page visits
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98% positive sentiment on social media
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38% rise in social media engagement over the previous January
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More than 60,000 notes created from campaign templates
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1,400 members in campaign Facebook group
Landing page hero
Landing page
Woodcuts
Landing page hero
1/9
Evernote — Repackaging [2021]
Channels:
Landing pages, "Compare plans" page, blog, email, video, social media
Results:
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25% lift in customers converting to a paid tier

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35% lift in people starting a free trial

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~30% of email recipients becoming active on a repackaged client version within 7 days
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5% increase in Instagram social media engagement

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Images were used across media outlets that reached 400 million UVMs
concepts
repackaging-evolution
social
concepts
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Evernote — New Year's Promo Campaign [2022]
Channels:
Email, banner ad, in-app (takeover, card, modal), exit intent modal, push notification, social media
Results:
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$1,200,000 in bookings
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118% of campaign goal
Initial Email _Desktop 1
Follow Up Email _Desktop 2
Encore Email _Desktop
Initial Email _Desktop 1
1/4
Web_CommengCard_Initial
Web_Takeover_Last Chance
iOS_Encore
Web_CommengCard_Initial
1/7
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